Brand Extension
Design Thinking Course Book
LaunchCode is a nonprofit that trains individuals for tech jobs and helps connect them with employers in need of their technical and life skills, with a focus on those traditionally shut out of the opportunities these jobs bring.
This Design Thinking for Business book was created for students of the corresponding Training Course at LaunchCode. Working with business skill trainers, I drew upon deep design thinking knowledge to make this course book approachable, immersive, and interactive. This also kicked off an expansion of the brand's vector artwork to include more custom vector illustrations of people.
Project Deliverables
New Subject Student CourseBook with Excercises
Creating a new unique look while staying true to the overall LaunchCode brand
New custom hand-drawn and vector illustrations and infographics
Content Copywriting
Content flow and layout design
Partner
LaunchCode
(in-house)
Industry
Tech Education & Business Talent Placement, nonprofit
Custom Everything
This new course dove deep into a topic not many LaunchCode students were familiar with. Design Thinking is normally the domain of designers and service and product developers.
To make all this new information easy to digest and less abstract, we created simple, friendly design style that complimented the existing LaunchCode aesthetic and assets. In combination, Design Thinking for Business was more appealing and easier to understand, with the book receiving rave reviews from both teachers and students as a highly valued addition to the program.
